Proposed by Cllr Simmons, seconded by Cllr Wolff

Green member motion

Council notes that Bristol has produced a draft advertising and sponsorship policy [1] that would cover  the council as an advertiser or sponsor; and the council as an owner of an advertising platform or sponsorship opportunity which an external individual, group or organisation may wish to take up.

It provides a framework for how the council is promoted and how it promotes others, aligned to [the council’s] core values and principles. It seeks to establish a consistent approach, through a set of standards and framework of controls that ensure compliance with legislation, advertising industry codes, council policies and guidelines.

The policy aims to ensure that [the council’s] advertising and sponsorship practice upholds the council’s reputation, supports the council’s priorities by facilitating communication, secures best value for money and maximises income and supports the development of commercial partnerships.

One aim is to support responsible consumption. Content where a ban is being considered includes, for example:

·       Promotion or availability of junk food in proximity to schools

·       Promotion of polluting fossil fuel vehicles

·       Advertising of ‘High Cost Short Term (HCST)’ loan advancers

·       Advertising of organisations offering ways to avoid paying legitimate tax in the UK

Council requests the Chief Executive to delegate an appropriate officer to bring a report to Cabinet to assess whether it is appropriate to adopt a similar policy in Oxford.

[1] Minute 51 of Bristol City Council Overview and Scrutiny Management Board 2/11/20

This motion was not taken as the time allocated for debate had finished.

Proposed by Cllr Simmons, seconded by Cllr Wolff

Green member motion

Council notes that Bristol has produced a draft advertising and sponsorship policy [1] that would cover  the council as an advertiser or sponsor; and the council as an owner of an advertising platform or sponsorship opportunity which an external individual, group or organisation may wish to take up.

It provides a framework for how the council is promoted and how it promotes others, aligned to [the council’s] core values and principles. It seeks to establish a consistent approach, through a set of standards and framework of controls that ensure compliance with legislation, advertising industry codes, council policies and guidelines.

The policy aims to ensure that [the council’s] advertising and sponsorship practice upholds the council’s reputation, supports the council’s priorities by facilitating communication, secures best value for money and maximises income and supports the development of commercial partnerships.

One aim is to support responsible consumption. Content where a ban is being considered includes, for example:

·       Promotion or availability of junk food in proximity to schools

·       Promotion of polluting fossil fuel vehicles

·       Advertising of ‘High Cost Short Term (HCST)’ loan advancers

·       Advertising of organisations offering ways to avoid paying legitimate tax in the UK

Council requests the Assistant Chief Executive to bring a report to Cabinet to assess whether it is appropriate to adopt a similar policy in Oxford.

[1] Minute 51 of Bristol City Council Overview and Scrutiny Management Board 2/11/20

This motion was not taken as the time allocated for debate had finished.